Sarah Kovolisky

Art direction for still life photography used in digital marketing assets.

role:
art direction, web design, video edit

project:
Launch of West Elm’s newest collaboration with Zosia Mamet and Evan Jonigkeit. The goal was to show how they transformed their cozy upstate retreat into a modern country home. Lead the digital creative across site, and email marketing.

Worked closely with video team on video edits for the site experience to showcase the flow of the house from one room to another. Collaborated with marketing director, copy leads, brand marketing, social media team and video team to ensure business strategies and consistency across all platforms.

live experience:
https://www.westelm.com/pages/
ideas-and-advice/zosia-mamet-evan-jonigkeit-upstate-house-tour/

role:
art direction, web design

project:
Launch of West Elm’s naturally modern campaign, the goal of this campaign is to tell our customers how to create a more sustainable home through materials. This was represented through a site experience and email marketing.

Collaborated with site merchants, marketing director, and copy leads to ensure business strategies and editorial content were met.

live site experience
westelm.com/pages/naturally-modern/

role:
art direction, web design

project:
Launch of West Elm’s newest upholstery collection, the harris. The goal was to introduce and show it’s versatility, design and functionally. Lead the digital creative across site, and email marketing.

Collaborated with cross channel creative partners, marketing director, and copy leads to ensure business strategies and consistency across all platforms.

role:
art direction

project:
Launch of West Elm’s 360 power of your purchase campaign. The goal of this campaign is to show how your purchase impacts local economies through the production of our fair trade, handcrafted, and sustainably sourced products.  This was represented through a site experience, in-store signage, and catalog.

Collaborated with site merchants, VP of marketing, and copy leads to ensure business objectives were met and consistency across all platforms. Presented digital experience to executive team.

role:
art direction, web design, digital lead

project:
West Elm’s 360 holiday gifting campaign. This campaign was focusing on “making” the holidays you want. The goal was to launch new gifting product across all medias. Lead the digital creative across site, email marketing, display ads and paid social. 

Presented high level concept to executive team with other cross channel creatives. Collaborated with marketing director, copy leads, brand marketing, social media team to ensure business strategies and consistency across all platforms.

art direction for seasonal photo shoots for still life and product photography to use in digital marketing materials.

role:
art direction, web design, wireframe modules 

project:
West Elm’s homepage redesign help support business and more cohesive look and feel. Designed and developed modules to support editorial content, showcase brand initiatives, and marketing needs.

Collaborated with site manager, marketing director and copy leads to ensure business strategy were met. 

Art direction, product styling and set design for still life photography used in digital marketing assets.

role:
art direction, design, product styling

project:
BaubleBar’s winter product launch, this winter campaign was focused on the “must list” trends for the season. Represented through site assets, email marketing and paid social.

Collaborated with photographers, retouchers and creative director.

role:
art direction, design, product styling

project:
BaubleBar’s spring new product launch, this campaign focused making a statement with layering crystal and brass. Represented through email marketing, site assets and paid social.

Collaborated with photographers, retouchers and creative director.

Responsible for creating promotional emails, product stills and website assets.

 In charge of blog content, product styling and design. 

BaubleBar partnered with Vaseline to create a custom crystal lip therapy for the holidays. Partnership was promoted through dedicated blog post. In charge of blog content, product styling and design. 

Photographers: Su Min Park and Katherine Groft
Retouching: Eduardo Javier and Adric Macht